Management of the portfolio of brands

The Telekom Slovenije umbrella brand comprehensively covers all services that we offer to users: broadband internet services, fixed and mobile services, and ICT services. Selected key elements comprise the identity of the umbrella brand. We are building those elements through all market communication activities and gradually establishing them through all contact points with users.


Brand/product Description Description of service/note Market
Telekom slovenije Umbrella brand Covers the entire portfolio of the Company’s services, and is used for communication with all stakeholder groups (users, investors, business partners, suppliers, employees and 
the media).
Private Business


Brand/product Description Description of service/note Market
Itak Segment brand Covers the segment of young persons. Private  
Moneta Partner brand Covers cashless payment services with mobile phones. Private B2B business sales
Wf Partner brand Covers free WiFi network services. Private Business

PORTFOLIO OF BRANDS of subsidiaries in Slovenia

Brand/product Description Description of service/note Market
Debitel MVNO (mobile virtual network operator)  The company leases Telekom Slovenije’s network and sells mobile telephony services.  Private Business
ts media Corporate brand Corporate brand TSmedia. Private Business
 planet Planet Leading Slovenian digital media Private Business
Planet TV Planet TV General commercial television station (49% ownership stake). The Greek media corporation Antenna Group owns the majority stake in the company. Private Business

PORTFOLIO OF BRANDS of subsidiaries in Slovenia

Brand/product Description Description of service/note Market
najdi si Access point to the Slovenian web Private Business
bizi si Business directory   Business
telefonski imenik Slovenian telephone directory Universal telephone directory Private Business
11 88 1188 Value added call centre services Private Business
dajmedol Dajmedol Video on demand brand Private  
avtenta Corporate brand Covers large corporations and public institutions in Slovenia and the wider region, and combines advanced and verified business solutions for the optimisation and improvement of the efficiency of companies, organisations and public administration.   Business
GVO Umbrella brand Combines comprehensive services in the area of designing, constructing and maintaining telecommunication and electricity networks.   Business
piranske soline Umbrella brand Soline salt production Private Business
Solnce Solnce (salt cellar) Food line Private Business
lepa vida Lepa Vida Lepa Vida cosmetic line and Thalasso spa Private Business
KPSS Sečovlje Saltpans Regional Park (SSRP) Logo for the park and related eco-tourism, used on park souvenirs. Private Business